Brand
YATA
Challenges
Complex data management
High concurrency
Massive price calculation
Solutions
A powerful CRM+APP Platform
Real-time data processing
High concurrency optimization
Seamless data migration
About YATA
Founded in Japan, YATA features its modern Japanese lifestyle department store, and iscommitted to providing consumers with a rich and diverse selection of goods and a high qualityof life experience. YATA not only has a wide influence in Japan, but also has won the love ofconsumers through its unigue product portfolio and excellent service. YATA Department storehas a wide range of products, covering food, household goods, beauty, skin care and otherfields, which reflect the exquisite and practical Japanese life. At the same time, YATA alsofocuses on environmental protection and sustainable development, actively promotes theconcept of green consumption, and creates a more healthy and environmentally friendlvlifestyle for consumers.YATA offers high quality Japanese food and products with a new modernJapanese lifestyle store business concept, providing customers with an exciting shopping
experience.
Challenges
The challenge faced by the hypermarket in implementing an effective CRM (Customer Relationship Management) system underscores the intricacies and demands of managing a vast product catalog with complex pricing structures and marketing strategies. The failures encountered with Dynamics 365 and Salesforce, two popular CRM platforms, highlight several key issues that need to be addressed for a successful implementation in such an environment.
1.Complexity of Product Master Data
Hypermarkets typically deal with thousands, if not milions, of SKUs (Stock Keeping Units), eachwith its unique attributes, pricing rules, and inventory management needs. This complexitycxtcndo to product rclationohipo, ouch ao bundlcs, varianto, and croos ocllo, which cansignificantly complicate data management and reporting. A CRM system designed for thehypermarket must have robust capabilities to handle and analyze this vast and intricateproduct data, enabling accurate pricing, inventory tracking, and customer personalization.
2. High Concurrency and Scalability
During peak hours, hypermarkets experience a surge in customer traffic and transactionsleading to high concurrency demands on the CRM system. This not only requires the system tohandle a massive volume of data processing but also to do so seamlessly and with minimallatency. Traditional CRM solutions might struggle with such scalability requirements, resulting inslow response times or system crashes. A suitable CRM for this environment must be buit withscalability and performance optimization in mind, utilizing cloud-based infrastructure andadvanced database technologies to manage high concurrency effectively.
3.Massive Price/Point Calculation
The hypermarket’s pricing strategies often involve dynamic calculations based on variousfactors, including customer loyalty programs, promotional offers, bulk discounts, and seasonaladjustments. These calculations must be accurate, real-time, and applied consistently acrossall channels (in-store, online, mobile). The CRM system must integrate seamlessly with thepricing engine and inventory management system to ensure that pricing is always up-to-dateand reflects the latest promotions and discounts. Failure to do so can lead to customerconfusion, lost sales, and damage to brand reputation.
Solutions
1.Real-time Data Processing
Our CRM+APP platform–Socialhub.Al boasts a robust real-time data processing capability, ensuring that all transactions, customer interactions, and product updates are immediately reflected in the system. This is achieved through a sophisticated data pipeline that integrates seamlessly with various data sources internal databases. The platform employs.Ialgorithms and distributed computinga in real-time, enabling businesses to maketechnologies to process vast amounts ofinformed decisions promptly and respond to market changes with agility. Whether it’s trackingcustomer behavior, analyzing sales trends, or adjusting pricing strategies on the fly, the platformensures that all stakeholders have accessto the most up-to-date information
2.High Concurrency
Optimizatiolo handle the massive high-concurreand campaign executionsacross thousands of product concurrency optimization allocate resources based on demal periods. By optimizing database queriesing frequently accessed data, and implementin, efficient locking mechanisms, the platform minimizes latency and maximizes throughput. Thisensures that customers and employees alike enjoy a seamless experience, whether they’rebrowsing products, placing orders, or managing campaigns. Moreover, the platform’s ability tohandle high concurrency effectively supports the rapid growth of businesses withoutcompromising performance
3. Seamless Data Migratior
The delivery team behind Social Hub.Al possesses extensive experience in executing largescale data migration projects, ensuring a smooth and efficient transition from existing systemsto the new platform. They are famililar with Dynamics and other popular CRM solutions, enablingthem to understand the complexities and nuances of various data structures and workflows.The team adopts a phased approach to data migration, starting with a thorough analysis of thesource data and mapping it to the target schema. They utilize proven tools and methodologiesto ensure data integrity, accuracy, and completeness during the migration process. Additionallhthey provide ongoing support post-migration to address any issues that may arise andoptimize the new system’s performance based on feedback from stakeholders. This seamlessdata migration process minimizes disruption to business operations and ensures a smoothtransition to the powerful and real.CRM+APP platform.