On December 22, the new store of GIOI Bali, a well-known restaurant brand in Indonesia, was officially opened! As a contracted partner of GIOI’s digital transformation, Luci, regional head of Techsun Indonesia, was invited to attend and conduct an in-depth interview on product landing support.
GIOI is the representative of Indonesian restaurant Chic, which focuses on the concept of “from farm to table”, and the signature chili grilled chicken dish and salmon soup express the characteristics of Indonesian food to the extreme. Speaking about his understanding of digital transformation and why he chose Techsun, GIOI Marketing Director Fredericka said:
The first is the rapid development of innovative technologies that change our shopping habits, access to information, payment preferences and so on. Influenced by masks in particular, consumers are used to transacting and socializing on their mobile phones. In addition, from a business perspective, we also expect to use digital means to collect consumer data and better understand consumers, so as to achieve more efficient interaction and precision marketing, and push the right products, information and activities to the matching consumers. Digital transformation can greatly reduce the operating costs of enterprises, such as the restaurant to change the menu before, you need to design and print the relevant menu materials, and now the electronic menu only needs to be designed and can be used online.
GIOI chose Techsun because it provides a one-stop digital base to help us reduce operating costs and optimize marketing and consumer experiences. Techsun’s extensive implementation experience in the restaurant industry, support for custom development, and ability to provide us with a localization team, all helped us achieve rapid transformation.
Luci, regional head of Techsun Indonesia, said that at present, the Internet has penetrated into every aspect of daily life, and the development of the catering market has also changed with each passing day. Offline catering has also gradually moved towards the era of digital intelligence, breaking through the new consumption field of the space-time radius of stores, and stepping into the new track of smart retail. That’s why the Techsun digital solution came into being. It can help brands connect with consumers, integrate online and offline resources, and build a full-scene digital operation covering target customer groups, which has also become one of the important solutions. At present, GIOI will launch the SocialHub.AI, which is a SaaS product with a deep vertical catering business model. Specifically, it has the following features:
Member registration
After visiting the restaurant for the first time, customers can scan the WhatsApp Code on the desktop, and under the guidance of the intelligent shopping guide powered by ChatGPT, they can register the store membership seamlessly and quickly, and automatically push the first gift or coupon.
At the same time, the system will also automatically collect customer data and create and store customer files, which is convenient for the restaurant to carry out follow-up advertising push through SMS and email during holidays.
Online booking
Registered restaurant members can make reservations in advance on the restaurant’s WhatsApp official account without having to go to the restaurant. The SocialHub.AI automatically generates a daily reservation and waiting list, so that staff can directly arrange tables for customers based on the list. All customer information collected by the system will also be stored in the cloud space, so that restaurant owners can view customer data anytime and anywhere for follow-up marketing.
Pay on order
On WhatsApp, customers can talk to the restaurant’s smart shopper to get a recipe and place an order, and after the customer has placed an order, the order management will receive a reminder. The intelligent shopping guide also has the ability of historical intelligent recommendation, without waiting and queuing, effectively improving the efficiency of customers placing orders. If the system is connected to the cashier function, no manual service is required, and the payment can be completed independently in the dialog box.
Personalized marketing
SocialHub.AI connects store operation and customer demand vertically through the Internet, establishes a new automated marketing system, accurately analyzes user label portraits, provides customers with more personalized sales activities and product recommendations, and greatly improves customer satisfaction and loyalty.
Having been deeply engaged in The field of MarTech for several years, Techsun has become the designated service provider of McDonald’s, Adidas, Haagen-Dazs, Vans, The North Face and many other brands in the Asia-Pacific region by virtue of its core strength. The signing of cooperation with GIOI in Indonesia not only means that Techsun has landed and blossomed overseas, but also recognizes the value of SocialHub.AI. Taking advantage of the rich Knowhow in retail industry, SocialHub.AI is bound to bring many aspects of value enhancement to more catering brands in the future:
More efficient service
SocialHub.AI can conveniently collect and analyze customers’ needs, and realize online booking, ordering and payment, so as to facilitate customers to book tables and avoid tedious manual booking, queuing and other links. Compared with traditional catering services, SocialHub.AI makes the service more efficient, greatly reduces the waiting time, and improves the dining experience of customers.
Personalized demand satisfaction
It can intelligently recommend personalized menu options based on data information such as consumption history and ordering preferences to improve customers’ dining satisfaction. In the process of ordering food, SocialHub.AI supports users to customize food tastes, combinations, spiciness and other personalized adjustments to meet the diversified taste needs of consumers.
Build brand image
SocialHub.AI has realized the transformation of informatization and digitalization, creating a more intelligent and convenient new dining experience, which will undoubtedly create a better brand image and influence for catering enterprises, and increase consumers’ awareness and trust in the brand.
