More than 2100 years ago, The Han Dynasty made emissary Zhang Qian set out from Chang’an with a scepter in hand to “explore the Western regions” and open up a Silk Road that ran from east to West and connected Europe and Asia. Since then, the sound of camel bells to and from the flow of business travel. In 2013, the President Xi proposed to jointly build the “Silk Road Economic Belt” and the “21st Century Silk Road” in his speeches in Kazakhstan and Indonesia, which went deep into the “Belt and Road” countries and continued to write the story of the Silk Road.
As the first place of the 21st century Maritime Silk Road, Indonesia has always been regarded as the first choice for Chinese enterprises to go to Southeast Asia due to its geographical location and large population. The “Belt and Road” initiative has accelerated the process of Chinese enterprises going out to Indonesia, and the domestic Internet giant BATJ has grabbed the large market with 260 million people. Techsun has followed suit to officially land in Indonesia and launch the Indonesian language version recently.
As the largest conomy in ASEAN, Indonesia has a young population structure, a huge Internet demographic dividend and high-speed development of mobile Internet, which gives digital products broad development potential. As the industry with the earliest digital application and the most active innovation, the application of MarTech technology has become a trend. As the industry’s first marketing cloud SaaS in Indonesia – Social Hub.Al, based on CDP and MA functions, set efficient integration, intelligent processing, flexible application, and other advantages. Combined with the large language model, it has innovative functions such as interactive data insight, fully personalized content generation, multi-round intelligent shopping guide and whole-life journey AI Call which can help cooperative enterprises realize the whole process of intelligent node control before, during and after digital marketing.
Huang Chunbo, the founder and CEO of Techsun, said that China’s products should not only consider bringing China’s advanced digital experience out, but also consider the problem of local “acclimation to the soil” to go global. Based on more than 10 years of service experience in the MarTech field, Techsun adheres to Product-Market Fit (PMF). At the beginning of Product development, we conduct in-depth research on the Market environment, user habits and business logic, and adjust our products and services accordingly.
Whether in terms of product capability, technology accumulation, policy compliance or team experience, Techsun is fully prepared to comprehensive empower Indonesian enterprises and provide local enterprises with the best path for digital marketing:
1. Local cloud deployment and data compliance
Data security is the top priority of cloud products. The Indonesian version of Social Hub.Al is deployed on the local cloud servers of Chinese cloud manufacturers in Indonesia, and strictly complies with the Indonesian local PDP Draft in six aspects: data collection, data transmission, data storage, data sharing and use, data deletion and destruction, access control and behavior audit. Protect personal information security and data compliance.
At the same time, the product adopts distributed storage, through the combination of network layer filtering and host application layer self-protection (RASP) technology, which can not only filter traditional common attacks, but also identify advanced attacks for abnormal deformation and unknown vulnerabilities, so as to achieve the effect of double-layer deep defense.
2. Localization language Localization version
The currency of Indonesia is the Indonesian rupiah and the main language is Indonesian. Social Hub.Al has installed Indonesian language pack, and the currency type also includes Indonesian rupiah, which meets local usage habits, makes it easy to get started, and lowers the threshold for employees to use. For the rest of Asia Pacific, system languages are also including English, Cantonese, French, Spanish, Thai, Japanese, Korean.
Social Hub.Al has omni-channel data integration and processing capabilities. On the basis of traditional EDM, SMS and other communication platforms, the Indonesian version not only has access to local social platforms such as WhatsApp, Facebook, TikTok, etc. There are also local e-commerce platforms such as Lazada, Shopee, etc., which fully cover local applications and help enterprises solve problems such as dispersed channel data and unclear user portraits.
3. Localization team Localization services
For small and medium-sized enterprises, Social Hub.Al provides a “SaaS+ landing” service model. In Indonesia, we not only have a localization business team to provide 24H consulting services, but also a number of partners to provide localization support. To maximize the help of enterprises to “Use the product” and “Make the performance up”.
As a service provider favored by hundreds of global brands, Techsun will continue to give full play to its professional advantages in the field of MarTech, continue to deepen technological innovation and product function iteration, and strive to provide one-stop marketing cloud solutions for Indonesian enterprises. In the future, we will also continue to carry out services on a global scale, based on global Glocalization standards, to provide high-quality services for enterprises around the world!
