On August 29, the 4th Asia Retail & E-commerce Innovation Summit hosted by Escom Events was held in Malaysia. As one of the most influential retail and e-commerce events in Asia, the Malaysia Retail & E-commerce Innovation Summit continues to have a strong lineup, bringing together industry leaders, experts and innovators from the retail and e-commerce sectors, including IKEA, 7-ELEVEN, KFC, to discuss the latest trends, technologies and strategies in Asia’s retail and e-commerce industry.
Malaysia is one of the leading economies in Southeast Asia and has actively embraced the tide of digital economic transformation in recent years. As early as 2017, Alibaba Cloud became the first international cloud service provider to land in Malaysia. As a partner of Alibaba Cloud, Techsun was honored to be invited to participate in the Malaysia Retail & E-commerce Innovation Summit. The SocialHub.AI, the native AI marketing cloud product displayed by Techsun at the event site, aroused many onlookers from the industry and became a highlight of the exhibition.
SocialHub.AI is the first innovative technology based on Cloud-Native, AIGC, Flink and other innovative technologies, which integrates the advantages of efficient integration, intelligent processing, and flexible application. Combined with the large language model, it has innovative functions such as interactive data insight, fully personalized content generation, multiple rounds of intelligent shopping guidance and whole-life journey AI Call, and is committed to helping retail brands build omni-channel consumer operation capabilities, so as to achieve performance growth.
Three core features of SocialHub.AI
- Real-time Customer Data Platform (CDP): Integrate localized systems to collect customer data across all channels. Based on big data analysis and AI algorithms, it can understand user preferences according to user consumption behavior, create personalized labels in real time, and stratify users to build a 360° customer profile.
- Cloud-native customer management system (CRM): In-depth understanding of member life cycle, through the cloud-native distributed architecture, high flexibility, high availability system insight into the whole life cycle of members, in-depth mining of member value.
- Data-driven Marketing Automation (MA): Quickly build a marketing canvas with simple drag and drop, while continuously optimizing configurations and marketing rules, intelligibly integrating and generating personalized content messages.
Four innovative applications of SocialHub.AI
- WhatsApp Smart Shopping guide: Through AI multi-round dialogue technology, WhatsApp smart shopping guide can be implemented 24 hours a day, 7 days a week, to promote products and answer questions for customers. Compared with traditional manual customer service, SocialHub.AI can not only help brands save manual operation costs and shorten response time, but also improve dialogue efficiency and customer satisfaction.
- Smart EDM Marketing: SocialHub.AI has built-in ChatGPT, which can conduct real-time analysis of past customer transactions, behavior and other data, and combine each customer’s label and attribute information to send highly personalized emails for specific marketing campaigns or customer journeys. At the same time, the email supports the addition of personalized product recommendation modules to help brands improve product click-through rates and increase order value
- AI Call intelligent outbound call: Based on the consumer journey, real-time smart phone service is realized through AI voice recognition and natural language processing technology, which can not only provide convenient consultation for customers, but also be used for user notifications and user recalls at various marketing activity nodes, increasing customer engagement, enhancing brand image, and promoting sales growth.
- Interactive data analysis: SocialHub.AI combined with large language model capabilities, users only need to use natural language dialogue, it is easier and more efficient to automatically retrieve, filter, analyze and sort indicators of data, and it can also intelligently recommend and summarize according to the context, quickly create dashpanels and so on. Greatly reduce the threshold of data analysis, improve the efficiency of analysis, and realize the true democratization of enterprise data.
In the future, Techsun will continue to deepen its strategic partnership with Alibaba Cloud, integrate resources and advantages, jointly explore new business areas and market opportunities, and provide more comprehensive and rich solutions. At the same time, Techsun will continue to practice the core values of innovation, excellence and cooperation, continue to expand creative and forward-looking innovative technologies and functions on the basis of continuous optimization and upgrading of SocialHub.AI, and strive to create greater value for brands and enterprises.
