SocialHub.AI vs Capillary: Alternatif Capillary untuk Loyalitas Ritel
Perbandingan berdampingan untuk membantu Anda memilih platform yang tepat untuk kebutuhan retensi pelanggan Anda.
Overview
Capillary Technologies describes itself as "Managed SaaS Loyalty Solutions — Loyalty program design and technology platform for enterprise brands," covering loyalty, a CDP, omnichannel engagement and a rewards network, with the aiRA AI engine. Headquartered in Bengaluru, it lists offices including Minneapolis, Dallas (Plano), Singapore, Kuala Lumpur, Jakarta, Dubai, London and Prague. In 2026 it acquired SessionM from Mastercard (closed May 1, 2026).
SocialHub.AI adalah platform yang dibangun berdasarkan apa yang disebut Lingkaran Retensi Agen: platform ini menangkap perilaku pelanggan ke dalam satu profil, AI memutuskan tindakan terbaik berikutnya, pesan disampaikan ke saluran yang tepat, dan setiap pembelian menghasilkan poin dan status tingkatan yang mendukung siklus berikutnya. Berbasis di wilayah Seattle (Mercer Island, WA), perusahaan ini melayani 50 merek perusahaan di 12 negara, dengan Amerika, Eropa, dan APAC sebagai target pasarnya.
Both are enterprise loyalty platforms. Both offer managed services. The main differences are the operating model (Capillary positions itself as managed SaaS with expert services; SocialHub.AI pairs AI agents your team supervises with optional managed services) and ecosystem fit (SocialHub.AI runs on Microsoft Azure and works with Dynamics 365 and Microsoft 365 Copilot).
Side-by-side comparison
| Dimension | SocialHub.AI | Capillary Technologies |
|---|---|---|
| Platform scope | Customer data, AI decisions, messaging and loyalty in one platform | Product suite: Loyalty+, Engage+, Insights+, Rewards+ and CDP |
| Customer data | A single customer profile across stores, ecommerce and app; can read data in Snowflake, Databricks or Salesforce Data Cloud without copying it | Own CDP product |
| AI | Agen AI beroperasi sesuai izin dan anggaran yang dikonfigurasi. Poin dan kupon yang dikeluarkan agen memerlukan persetujuan manusia secara default, kecuali tim dengan kebijakan otomatis yang ada. Pesan win-back dapat dikirim secara otomatis dalam persetujuan, penekanan, frekuensi dan pemeriksaan pengiriman. Pencatatan audit adalah upaya terbaik. | aiRA AI engine; Nudge Framework |
| Loyalty management | Points and tiers (oldest points spent first, daily caps, rolling 12-month tiers); one points currency across store formats; mobile wallet cards; QR sign-up in store | Enterprise loyalty including multi-brand and coalition programs; industry solutions for retail, F&B, fuel, airlines, CPG and hospitality |
| Operating model | Run by your team with AI agents, or with SocialHub.AI managed services; cloud or on-premise deployment | Managed SaaS: platform plus expert services |
| Scale | SocialHub.AI supports a single global QSR brand with 200M+ loyalty members | 1.2B+ loyalty members (vendor-reported), total across customers; 1.95B+ annual transactions; 99.99% uptime (source) |
When to choose SocialHub.AI
- ✓ Anda menginginkan data pelanggan, keputusan AI, pesan, dan loyalitas dalam satu profil pelanggan.
- ✓ Anda ingin tindakan AI yang diatur dengan izin dan anggaran yang dikonfigurasi, peninjauan poin dan kupon oleh manusia secara default, dan pencatatan audit dengan upaya terbaik. Pesan win-back dapat dikirim secara otomatis dalam pagar pembatas Anda.
- ✓ Anda adalah pelanggan Microsoft dan ingin membeli Microsoft Marketplace, konektor Dynamics 365, atau Microsoft 365 Copilot.
- ✓ You run several store formats and need one points currency across them.
When to choose Capillary
- ✓ Managed SaaS with expert services is how you want to buy loyalty, from a vendor that has built its offer around that model.
- ✓ You need coalition or multi-partner programs, or industry templates for fuel, airlines or CPG.
- ✓ You want a vendor with offices across Asia, the Middle East, Europe and the US. In October 2026 Capillary announced work with PLDT and Smart to unify three loyalty programs in the Philippines.
Migration approach
SocialHub.AI follows a 90-day migration plan, which also applies to customers moving from other platforms; one example is a Hong Kong department store and supermarket chain that migrated from Salesforce.
- Phase 1 (weeks 1–4): bring member and transaction data into a single customer profile and match identities.
- Phase 2 (weeks 5–8): AI agents and automated journeys go live in parallel with your existing program.
- Phase 3 (weeks 9–12): launch points, tiers and coupons on SocialHub.AI, then retire the old system.
How members' existing balances are handled is agreed with you during planning.
Tanya jawab
What is the main difference between SocialHub.AI and Capillary?
Capillary adalah rangkaian loyalitas SaaS terkelola tempat pakar vendor membantu menjalankan program Anda. SocialHub.AI berpusat pada agen AI yang diatur: poin dan kupon mengikuti alat persetujuan yang dikonfigurasi, pesan win-back dapat dikirim secara otomatis dalam batasan, dan pencatatan audit adalah upaya terbaik. Ia juga menawarkan layanan terkelola dan penerapan di lokasi.
Is SocialHub.AI a Capillary alternative for retail loyalty?
Yes. Both handle enterprise points, tiers, rewards and customer data for retail and consumer brands. SocialHub.AI adds AI agents with approval controls and runs on Microsoft Azure. Both offer managed services; Capillary also offers coalition programs and industry templates.
Does SocialHub.AI support brands in Asia-Pacific?
Ya. SocialHub.AI melayani 50 merek perusahaan di 12 negara, termasuk merek di Asia Tenggara.
Can SocialHub.AI handle large programs?
SocialHub.AI supports a single global QSR brand with 200M+ loyalty members. Capillary reports 1.2B+ loyalty members (vendor-reported) in total across its customers. Compare vendors at the size of your own program.
Which is better for Microsoft Azure customers?
SocialHub.AI adalah Azure mitra Co-Sell, dan pembelian melalui Microsoft Marketplace dapat diperhitungkan dalam komitmen belanja Azure (MACC) perusahaan yang sudah ada. Tanyakan Capillary tentang opsi Microsoft miliknya.