SocialHub.AI

CWM — Consumer World Model · Pemahaman konsumen · Inti

Apa itu CWM? Model untuk memahami perilaku konsumen.

Pahami perilaku, tinjau sinyal dan temukan audiens serupa melalui ruang kerja, API atau MCP.

500.000 kredit sambutan untuk akun CWM baru

Next behaviors, purchase windows and demand context

One member prediction returns next behaviors and personal purchase windows, combining consumer signals with brand demand context when the tenant fusion head is ready.

Interactive example

One consumer. One prediction response.

All states and numbers are synthetic examples, not live predictions or workspace readiness. No customer data is sent.

Choose an example state
Partial result

Behavior predictions remain available. Purchase windows stay unavailable until the brand's fusion head is trained and validated.

What could happen next?

One final distribution over this example's four supported events. Next-event probabilities are uncalibrated.

Next eventProbability
Purchase37%
Portal visit28%
Email click21%
Coupon redemption14%
Why is an event missing?

Email sent is an input context event, not a prediction target. Its probability is null. Other unsupported or uncovered events also stay unavailable.

Will they buy within…?

Personal CWM signals + TimesFM brand demand context.

7 days
Unavailable
30 days
Unavailable
90 days
Unavailable

Chance of at least one purchase. These windows are cumulative; do not add them together or to the event distribution.

Use the same result in your workflow

One member request returns distribution and purchaseWindows together.

Explore API / MCP calls
curl --request GET \
  "https://YOUR_API_HOST/api/v2/cwm/members/YOUR_MEMBER_UUID/next-behaviors" \
  --header "Authorization: Bearer YOUR_API_KEY"

Replace the API host, member UUID and API key with your workspace values.

Required access · predictions:read returns behaviors. Also grant metrics:read (or *) to enable purchase windows when the model is ready.

View response excerpt

Synthetic excerpt only. Brand-model responses also include the full event catalog and coverage metadata; public-prior references use a separate six-class vocabulary.

{
  "predictionKind": "next_event",
  "unit": "probability_0_1",
  "status": "degraded",
  "distribution": {
    "status": "ok",
    "vocabulary": "member_event",
    "normalization": "conditional_on_supported_events",
    "calibrated": false,
    "rows": [
      {
        "key": "purchase.completed",
        "label": "Purchase",
        "probability": 0.37,
        "rank": 1,
        "availability": "predicted"
      },
      {
        "key": "portal.visited",
        "label": "Portal visit",
        "probability": 0.28,
        "rank": 2,
        "availability": "predicted"
      },
      {
        "key": "email.clicked",
        "label": "Email clicked",
        "probability": 0.21,
        "rank": 3,
        "availability": "predicted"
      },
      {
        "key": "coupon.redeemed",
        "label": "Coupon redeemed",
        "probability": 0.14,
        "rank": 4,
        "availability": "predicted"
      },
      {
        "key": "email.sent",
        "label": "Email sent",
        "probability": null,
        "rank": null,
        "availability": "context_only"
      }
    ]
  },
  "purchaseWindows": {
    "unit": "probability_0_1",
    "probabilities": {
      "7": null,
      "30": null,
      "90": null
    },
    "calibrated": false,
    "envelope": {
      "status": "unavailable",
      "backend": "cwm-timesfm-2.5",
      "reasonCodes": [
        "fusion_not_trained"
      ]
    }
  },
  "reasonCodes": [
    "fusion_not_trained"
  ]
}

Synthetic data · TimesFM 2.5

Explore daily demand trends

An example forecast from 128 days of synthetic history. Compare the recent pattern with future daily demand and its quantiles.

Forecast horizon

Synthetic demand units

Recent daily average
20.0
Forecast daily average
20.1
Forecast total
604.3
History · recent 28 daysPoint forecast
Historical demand and future point forecasts with q10–q90 quantilesThe navy line shows 28 days of history. The green line shows the selected forecast horizon. Shading shows the q10–q90 quantile range. Use the day slider to inspect each forecast.
Day 1 · 2026-10-05
Point forecast
22.9
q10
22.8
q90
23.0
View daily forecast data
Date (UTC)Point forecastq10–q90
2026-10-0522.922.8–23.0
2026-10-0621.321.2–21.4
2026-10-0718.718.6–18.8
2026-10-0817.117.0–17.1
2026-10-0917.717.6–17.7
2026-10-1020.020.0–20.1
2026-10-1122.322.3–22.4
2026-10-1222.922.9–22.9
2026-10-1321.321.2–21.3
2026-10-1418.718.6–18.7
2026-10-1517.117.0–17.2
2026-10-1617.717.6–17.7
2026-10-1720.019.9–20.1
2026-10-1822.422.3–22.4
2026-10-1922.922.8–23.0
2026-10-2021.321.2–21.4
2026-10-2118.718.6–18.7
2026-10-2217.117.0–17.1
2026-10-2317.717.6–17.7
2026-10-2420.019.9–20.0
2026-10-2522.322.3–22.4
2026-10-2622.922.8–22.9
2026-10-2721.321.2–21.3
2026-10-2818.718.6–18.7
2026-10-2917.117.0–17.2
2026-10-3017.717.6–17.7
2026-10-3120.020.0–20.1
2026-11-0122.422.3–22.4
2026-11-0222.922.8–22.9
2026-11-0321.321.2–21.3
Download example data (JSON) ↓

Synthetic example, generated with TimesFM 2.5 weights. The forecast starts on 2026-10-05 (UTC); dates are fixed for the demo. Quantile coverage is uncalibrated. Values do not represent a customer's demand or individual purchase probabilities.

One complete next-behavior distribution

Receive one final probability distribution and ranking. The evaluated brand model takes priority, with up to 23 covered targets. When it is unavailable, internal public-prior models form a single six-class reference. Unsupported and context-only events remain unavailable.

7 / 30 / 90-day purchase windows

Included automatically in the same member response: a tenant-private lightweight head combines CWM signals with TimesFM brand trends. Ready heads serve directly; missing training or evaluation leaves only the purchase windows unavailable.

Daily brand and category forecasts

Where the TimesFM 2.5 service is configured and daily history is complete, forecast revenue, orders or units sold for up to 90 days, with point estimates and nine quantiles.

How to read these results

Next-event probabilities sum to 100% over supported candidates and are uncalibrated. Purchase windows separately estimate at least one purchase within 7/30/90 days and are cumulative, never normalized with event classes. Elapsed silence is not conditioned in the event vector. The public-prior reference has not earned workspace validation.

Demand quantiles describe aggregate uncertainty; they are not individual purchase intervals and have not been calibrated. Missing data remain unavailable. No accuracy lift is asserted before your own evaluation.

Forecast API and MCP reference →

Yang bisa Anda lakukan dengan CWM saat ini.

Pahami perilaku konsumen

Tinjau perilaku yang diamati, keadaan konsumen dan sinyal model standar untuk pembelian, ketidakaktifan lama serta penghapusan barang dari keranjang. Data yang hilang dan batas setiap sinyal ditampilkan.

Temukan dan bandingkan audiens

Jelajahi kemiripan perilaku, kelompok dan anomali. Kemiripan membantu meneliti audiens; bukan jaminan tingkat konversi.

Hubungkan alur kerja Anda

Gunakan CWM melalui konsol, REST API atau MCP dalam aplikasi dan klien AI. Kunci dengan izin terbatas mengontrol akses ke ruang kerja.

Analisis memerlukan format data yang didukung dan riwayat perilaku yang cukup. Sinyal yang tidak tersedia ditandai dengan jelas. Akun baru tidak berisi data pelanggan atau prediksi.

Dari peristiwa konsumen menjadi sinyal yang berguna.

Data masukan Anda

  • Catatan anggota
  • Riwayat pesanan dan pembelian
  • Peristiwa penelusuran dan perilaku yang didukung

Hasil yang dapat ditinjau

  • Fakta yang diamati dan cakupan data
  • Sinyal konsumen yang tersedia beserta batasnya
  • Kemiripan perilaku dan calon audiens

Satu ruang kerja. Beragam cara penggunaan.

Tinjau analisis di konsol atau izinkan aplikasi dan klien AI mengakses CWM. Impor data yang didukung, buat kunci dengan izin terbatas dan lihat operasi yang tersedia dalam referensi publik.

Buka referensi API dan MCP →

Mulai dengan 500.000 kredit sambutan.

Akun baru menerima kredit. Operasi yang memenuhi syarat menggunakannya sesuai tarif yang dipublikasikan. Beli kredit tambahan dan lihat saldo serta penggunaan di ruang kerja Anda.

Daftar dengan email dan kata sandi atau Google, lalu setujui perjanjian pengguna CWM. Ketersediaan layanan menurut wilayah ditampilkan saat pendaftaran.

Coba CWM →

Jelajahi penelitian di balik model.

Pemodelan perilaku, kembaran digital, validasi model per merek dan simulasi dijelaskan terpisah dari operasi standar yang saat ini tersedia di ruang kerja mandiri.

CWM / Harness / Loop Marketing

Satu inti. Tiga lapisan terhubung.

Pemahaman konsumen · Inti

CWM

Consumer World Model

Pahami perilaku, tinjau sinyal dan temukan audiens serupa melalui ruang kerja, API atau MCP.

Jelajahi CWM →

Eksekusi AI · Runtime

Harness

SocialHub Harness

Berikan konteks, keterampilan dan alat kepada AI untuk menyelesaikan tugas dalam batas izin, anggaran dan peninjauan.

Jelajahi Harness →

Hasil pemasaran · Aplikasi

Loop Marketing

Agentic Retention Loop

Tangkap perilaku, putuskan tindakan, aktifkan kanal dan bangun loyalitas. Gunakan hasil untuk siklus berikutnya.

Jelajahi Loop Marketing →

Hasil yang diamati membantu siklus berikutnya. Pembaruan model bergantung pada kualitas dan validasi data.

Pilih tempat untuk memulai.

CWM

Mulai dengan CWM

Buat ruang kerja, jelajahi konsol dan hubungkan data. Beli kredit tambahan saat diperlukan.

500.000 kredit sambutan untuk akun CWM baru

  1. 1Buat akun CWM
  2. 2Impor data konsumen yang didukung
  3. 3Jalankan analisis pertama
Coba CWM →

Harness + Loop Marketing

Bangun siklus pemasaran perusahaan

Lihat cara tiga produk sesuai dengan data, kanal dan alur kerja tim Anda.

Jadwalkan Demo →