Keep everything else you run in sync with Flash.
No two businesses run on one tool. Connectors & Notifications keep your other systems in sync in real time and connect the apps you already use — without a custom build and without forking the product. Everyone stays on one shared platform, so every upgrade still reaches you.
Wire Flash into the systems that run your business
Adopt one or both — each stands on its own.
Let Flash tell your systems the moment something happens
When a member joins, places an order, climbs a tier or redeems a reward, Flash can notify your own systems the instant it happens — no nightly export, no polling. Your systems stay in sync automatically, so the right thing happens on your side the moment it happens on ours.
Connect thousands of apps through Zapier and Make
You don't need engineers to wire Flash into the tools you already run. Through Zapier and Make, a Flash event can start a workflow in thousands of apps — drop a new member into your CRM, post a big redemption to Slack, add a row to a spreadsheet — and those tools can push data back into Flash. Point, click, connect.
Want to add your own data too?
Connectors & Notifications keep your other systems in sync. If you also need to hold more of your business inside Flash itself, there are three ways to extend it with your own data — no fork required:
Custom Fields →
Add your own attributes to the members, stores and products Flash already tracks.
Custom Objects →
Build a whole new no-code business object — repair jobs, warranty claims — and segment on it.
Embedded Pages →
Embed your own pages and screens inside Flash as permissioned menu items. Early access.
Freedom to extend, without the usual trade-off
No custom build to wait for
Most of this is self-service. Connect an app or subscribe to a notification yourself, in settings — no engineering ticket, no release cycle.
One platform, not a private copy
Your connections live as your settings on the same shared platform — never a forked, frozen version of the product. So every upgrade and fix still reaches you.
Yours stays yours
Every connection is scoped to your workspace. Your notifications and your connectors are never visible to another brand.
Everything above has a documented interface
When your team wants to go beyond the point-and-click, the same capabilities are available to developers — signed and audited, on the same platform.
Related reading
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Behavior Capture
One live, unified profile — served through a governed semantic layer, the single interface the AI reads the business through.
Read more CapabilityMembers
One verified, field-encrypted member record fused across every channel into a single behavioral timeline. Each profile also shows an expected next purchase date and a click likelihood — computed only when the member's own history supports them, never invented.
Read more CapabilityCustom Fields
Add your own attributes to the members, stores and products Flash already tracks — a membership number, a preferred store, a child's birthday — and use them everywhere: segments, personalization and import.
Read more CapabilityCustom Objects
Track something loyalty software has never heard of — repair jobs, service appointments, warranty claims — as your own no-code business object: name it, add the fields, collect records, and build audiences from them like any other object.
Read more CapabilityEmbedded Pages
Embed your own https-hosted pages and screens as permissioned menu items inside Flash — with single sign-on identity, per-role access and sandboxing. Early access.
Read more CapabilityTags
The state layer of the AI-facing semantic layer: governed, explainable labels for who a member is — lifecycle, value, preference, consent and risk — the certified 'who' every agent, dashboard and API reads and acts on.
Read more