SocialHub.AI frente a Capillary: una Capillary alternativa para la fidelización minorista
Una comparación lado a lado para ayudarle a elegir la plataforma adecuada para sus necesidades de retención de clientes.
Overview
Capillary Technologies describes itself as "Managed SaaS Loyalty Solutions — Loyalty program design and technology platform for enterprise brands," covering loyalty, a CDP, omnichannel engagement and a rewards network, with the aiRA AI engine. Headquartered in Bengaluru, it lists offices including Minneapolis, Dallas (Plano), Singapore, Kuala Lumpur, Jakarta, Dubai, London and Prague. In 2026 it acquired SessionM from Mastercard (closed May 1, 2026).
SocialHub.AI es una plataforma creada en torno a lo que llama el bucle de retención de agentes: captura el comportamiento del cliente en un único perfil, la IA decide la siguiente mejor acción, el mensaje se envía al canal correcto y cada compra genera puntos y niveles de estado que alimentan el siguiente ciclo. Con sede en el área de Seattle (Mercer Island, WA), presta servicios a 50 marcas empresariales en 12 países, con América, Europa y APAC como mercados objetivo.
Both are enterprise loyalty platforms. Both offer managed services. The main differences are the operating model (Capillary positions itself as managed SaaS with expert services; SocialHub.AI pairs AI agents your team supervises with optional managed services) and ecosystem fit (SocialHub.AI runs on Microsoft Azure and works with Dynamics 365 and Microsoft 365 Copilot).
Side-by-side comparison
| Dimension | SocialHub.AI | Capillary Technologies |
|---|---|---|
| Platform scope | Customer data, AI decisions, messaging and loyalty in one platform | Product suite: Loyalty+, Engage+, Insights+, Rewards+ and CDP |
| Customer data | A single customer profile across stores, ecommerce and app; can read data in Snowflake, Databricks or Salesforce Data Cloud without copying it | Own CDP product |
| AI | Los agentes de IA operan dentro de permisos y presupuestos configurados. Los puntos y cupones emitidos por agentes requieren aprobación humana de forma predeterminada, excepto los equipos con una política automática existente. Los mensajes de recuperación se pueden enviar automáticamente dentro de las comprobaciones de consentimiento, supresión, frecuencia y entrega. El registro de auditoría es el mejor esfuerzo. | aiRA AI engine; Nudge Framework |
| Loyalty management | Points and tiers (oldest points spent first, daily caps, rolling 12-month tiers); one points currency across store formats; mobile wallet cards; QR sign-up in store | Enterprise loyalty including multi-brand and coalition programs; industry solutions for retail, F&B, fuel, airlines, CPG and hospitality |
| Operating model | Run by your team with AI agents, or with SocialHub.AI managed services; cloud or on-premise deployment | Managed SaaS: platform plus expert services |
| Scale | SocialHub.AI supports a single global QSR brand with 200M+ loyalty members | 1.2B+ loyalty members (vendor-reported), total across customers; 1.95B+ annual transactions; 99.99% uptime (source) |
When to choose SocialHub.AI
- ✓ Quiere datos de clientes, decisiones de IA, mensajes y lealtad en un perfil de cliente.
- ✓ Quiere acciones de IA gobernadas con permisos y presupuestos configurados, revisión humana de puntos y cupones de forma predeterminada y registro de auditoría del mejor esfuerzo. Los mensajes de recuperación se pueden enviar automáticamente dentro de sus barreras de seguridad.
- ✓ Eres un cliente Microsoft y quieres comprar Microsoft Marketplace, conectores Dynamics 365 o Microsoft 365 Copilot.
- ✓ You run several store formats and need one points currency across them.
When to choose Capillary
- ✓ Managed SaaS with expert services is how you want to buy loyalty, from a vendor that has built its offer around that model.
- ✓ You need coalition or multi-partner programs, or industry templates for fuel, airlines or CPG.
- ✓ You want a vendor with offices across Asia, the Middle East, Europe and the US. In October 2026 Capillary announced work with PLDT and Smart to unify three loyalty programs in the Philippines.
Migration approach
SocialHub.AI follows a 90-day migration plan, which also applies to customers moving from other platforms; one example is a Hong Kong department store and supermarket chain that migrated from Salesforce.
- Phase 1 (weeks 1–4): bring member and transaction data into a single customer profile and match identities.
- Phase 2 (weeks 5–8): AI agents and automated journeys go live in parallel with your existing program.
- Phase 3 (weeks 9–12): launch points, tiers and coupons on SocialHub.AI, then retire the old system.
How members' existing balances are handled is agreed with you during planning.
Preguntas frecuentes
What is the main difference between SocialHub.AI and Capillary?
Capillary es un paquete de fidelización SaaS administrado donde los expertos del proveedor ayudan a ejecutar su programa. SocialHub.AI se centra en agentes de IA gobernados: los puntos y los cupones siguen mecanismos de aprobación configurados, los mensajes de recuperación se pueden enviar automáticamente dentro de las barreras de seguridad y el registro de auditoría es el mejor esfuerzo. También ofrece servicios administrados e implementación local.
Is SocialHub.AI a Capillary alternative for retail loyalty?
Yes. Both handle enterprise points, tiers, rewards and customer data for retail and consumer brands. SocialHub.AI adds AI agents with approval controls and runs on Microsoft Azure. Both offer managed services; Capillary also offers coalition programs and industry templates.
Does SocialHub.AI support brands in Asia-Pacific?
Sí. SocialHub.AI presta servicios a 50 marcas empresariales en 12 países, incluidas marcas del Sudeste Asiático.
Can SocialHub.AI handle large programs?
SocialHub.AI supports a single global QSR brand with 200M+ loyalty members. Capillary reports 1.2B+ loyalty members (vendor-reported) in total across its customers. Compare vendors at the size of your own program.
Which is better for Microsoft Azure customers?
SocialHub.AI es un Azure socio de venta conjunta y las compras a través de Microsoft Marketplace pueden contar para el compromiso de gasto Azure existente de una empresa (MACC). Pregunte a Capillary acerca de sus propias opciones Microsoft.