What a Consumer World Model is: a multi-expert behavioral model learned from 55 million members and 890 million behaviors, then trained privately for each brand — the Behavior Model learns the past, the Digital Twin rehearses the future. Inside, a fleet of small domain experts is combined by a learned gate that beats a single pooled model on every arena. The video maps its 23 capabilities across eight families — what the fleet wins, what stays with classical ML, and what splits by domain — then walks two cases start to finish: winning back a lapsing VIP, and converting an about-to-buy audience. And one honest rule: if it can't beat the baseline, it never goes live.
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