SocialHub.AI 與 Capillary：零售忠誠度的 Capillary 替代方案
並排比較可協助您選擇適合客戶保留需求的平台。
Overview
Capillary Technologies describes itself as "Managed SaaS Loyalty Solutions — Loyalty program design and technology platform for enterprise brands," covering loyalty, a CDP, omnichannel engagement and a rewards network, with the aiRA AI engine. Headquartered in Bengaluru, it lists offices including Minneapolis, Dallas (Plano), Singapore, Kuala Lumpur, Jakarta, Dubai, London and Prague. In 2026 it acquired SessionM from Mastercard (closed May 1, 2026).
SocialHub.AI 是一個圍繞代理保留循環構建的平台：它將客戶行為捕獲到單個配置文件中，人工智能決定下一個最佳操作，消息在正確的渠道上發出，每次購買都會構建積分和等級狀態，以供下一個週期使用。該公司總部位於西雅圖地區（華盛頓州默瑟島），為12個國家的50個企業品牌提供服務，目標市場為美洲、歐洲和亞太地區。
Both are enterprise loyalty platforms. Both offer managed services. The main differences are the operating model (Capillary positions itself as managed SaaS with expert services; SocialHub.AI pairs AI agents your team supervises with optional managed services) and ecosystem fit (SocialHub.AI runs on Microsoft Azure and works with Dynamics 365 and Microsoft 365 Copilot).
Side-by-side comparison
| Dimension | SocialHub.AI | Capillary Technologies |
|---|---|---|
| Platform scope | Customer data, AI decisions, messaging and loyalty in one platform | Product suite: Loyalty+, Engage+, Insights+, Rewards+ and CDP |
| Customer data | A single customer profile across stores, ecommerce and app; can read data in Snowflake, Databricks or Salesforce Data Cloud without copying it | Own CDP product |
| AI | 人工智慧代理在配置的權限和預算內運作。代理商發放的積分和優惠券預設需要手動批准，具有現有自動政策的團隊除外。贏回訊息可以在同意、抑制、頻率和傳遞檢查的範圍內自動發送。審計日誌記錄是盡最大努力。 | aiRA AI engine; Nudge Framework |
| Loyalty management | Points and tiers (oldest points spent first, daily caps, rolling 12-month tiers); one points currency across store formats; mobile wallet cards; QR sign-up in store | Enterprise loyalty including multi-brand and coalition programs; industry solutions for retail, F&B, fuel, airlines, CPG and hospitality |
| Operating model | Run by your team with AI agents, or with SocialHub.AI managed services; cloud or on-premise deployment | Managed SaaS: platform plus expert services |
| Scale | SocialHub.AI supports a single global QSR brand with 200M+ loyalty members | 1.2B+ loyalty members (vendor-reported), total across customers; 1.95B+ annual transactions; 99.99% uptime (source) |
When to choose SocialHub.AI
- ✓ 您希望在一份客戶資料中提供客戶資料、人工智慧決策、訊息傳遞和忠誠度。
- ✓ 您希望受管理的 AI 操作具有配置的權限和預算、預設對積分和優惠券的人工審核以及盡力而為的審核日誌。贏回訊息可以在您的護欄內自動發送。
- ✓ 您是 Microsoft 客戶，想要購買 Microsoft Marketplace、Dynamics 365 連接器或 Microsoft 365 Copilot。
- ✓ You run several store formats and need one points currency across them.
When to choose Capillary
- ✓ Managed SaaS with expert services is how you want to buy loyalty, from a vendor that has built its offer around that model.
- ✓ You need coalition or multi-partner programs, or industry templates for fuel, airlines or CPG.
- ✓ You want a vendor with offices across Asia, the Middle East, Europe and the US. In October 2026 Capillary announced work with PLDT and Smart to unify three loyalty programs in the Philippines.
Migration approach
SocialHub.AI follows a 90-day migration plan, which also applies to customers moving from other platforms; one example is a Hong Kong department store and supermarket chain that migrated from Salesforce.
- Phase 1 (weeks 1–4): bring member and transaction data into a single customer profile and match identities.
- Phase 2 (weeks 5–8): AI agents and automated journeys go live in parallel with your existing program.
- Phase 3 (weeks 9–12): launch points, tiers and coupons on SocialHub.AI, then retire the old system.
How members' existing balances are handled is agreed with you during planning.
常見問題
What is the main difference between SocialHub.AI and Capillary?
Capillary 是一個託管的 SaaS 忠誠度套件，供應商的專家可協助運行您的計劃。 SocialHub.AI 以受監管的 AI 代理為中心：積分和優惠券遵循配置的審批齒輪，贏回訊息可以在護欄內自動發送，並且盡最大努力進行審核日誌記錄。它還提供託管服務和本地部署。
Is SocialHub.AI a Capillary alternative for retail loyalty?
Yes. Both handle enterprise points, tiers, rewards and customer data for retail and consumer brands. SocialHub.AI adds AI agents with approval controls and runs on Microsoft Azure. Both offer managed services; Capillary also offers coalition programs and industry templates.
Does SocialHub.AI support brands in Asia-Pacific?
是的。 SocialHub.AI為12個國家的50個企業品牌提供服務，其中包括東南亞的品牌。
Can SocialHub.AI handle large programs?
SocialHub.AI supports a single global QSR brand with 200M+ loyalty members. Capillary reports 1.2B+ loyalty members (vendor-reported) in total across its customers. Compare vendors at the size of your own program.
Which is better for Microsoft Azure customers?
SocialHub.AI 是 Azure 聯合銷售合作夥伴，透過 Microsoft Marketplace 進行的購買可以計入公司現有的 Azure 支出承諾 (MACC)。向 Capillary 询问其自己的 Microsoft 选项。