Decide · Campaign Approval
No campaign goes out unreviewed.
Require review and sign-off before a campaign sends. A draft moves from submission to review to approval — and it can't reach members until an approver signs off. With a pre-send preview, a staged rollout and every decision on the audit trail, brand safety becomes a step in the flow, not a hope.
The governance gap
One wrong send reaches everyone before anyone can stop it.
A campaign carries your brand to every member on the list, all at once. Without a real gate, the only thing between a rushed draft — a typo, the wrong offer, the wrong audience — and every inbox is one person's click. A content-approval step makes sure a second set of eyes signs off before that happens, and leaves a record of who cleared it.
How it works
Submit. Review. Approve. Then it can send.
Submit the draft for review
When a campaign is ready, whoever built it submits it for approval instead of sending. The draft is now waiting on a sign-off — it can't go out on its own, by accident or otherwise.
Preview exactly what members will get
The reviewer sees the campaign as it will actually land — the content, the audience and the offer — before anything is sent. Approval is based on the real thing, not a description of it.
Approve, or send it back
An approver signs off to clear the campaign, or returns it with what needs to change. Until someone with authority approves, the draft stays a draft.
Send — and, when you want, in stages
Once approved, the campaign is cleared to send. You can roll it out in stages rather than all at once, so a large send starts controlled and you keep a hand on the throttle.
A draft moves from submission to review to approval before it's cleared to send.
Why it matters
Governance you can point to, not just promise.
Nothing goes out unreviewed
The gate is a hard stop, not a reminder. A campaign that needs sign-off simply can't reach members until an approver clears it — so a rushed draft or a wrong audience never becomes a send you have to apologize for.
Brand safety, on the record
Every message that carries your name gets a second set of eyes on the content, the offer and the audience before it ships. Governance stops being a hope and becomes a step in the flow.
Clear accountability
Who submitted, who approved and when is captured on the audit trail. If anyone ever asks how a campaign got out the door, the answer is a record — not a guess.
What's in the gate
A hard stop, a real preview, and a record of every call.
A real gate, not a checkbox
Sending is blocked until sign-off. The approval step sits between the draft and the send, so there's no path around it for a campaign that requires review.
Pre-send preview
Reviewers approve the finished campaign — the content members will read and the audience it targets — so sign-off means someone actually saw what ships.
Staged rollout
Release an approved campaign in stages instead of one big blast, so a large send stays controlled from the first batch onward.
Every decision recorded
Submission, approval and return are written to the audit trail, giving you a durable, reviewable history of how each campaign was cleared.
Two kinds of approval
Approving the content, and approving what the AI may do.
Campaign Approval signs off on the content of a campaignbefore it sends. That's different from approving what an AI teammate is allowed to do — issuing an offer, moving money — which runs through a separate per-action console.
For the approval gate on AI actions, see AI Governance & Approvals.
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