SocialHub.AI 与 Capillary：零售忠诚度的 Capillary 替代方案
并排比较可帮助您选择适合客户保留需求的平台。
Overview
Capillary Technologies describes itself as "Managed SaaS Loyalty Solutions — Loyalty program design and technology platform for enterprise brands," covering loyalty, a CDP, omnichannel engagement and a rewards network, with the aiRA AI engine. Headquartered in Bengaluru, it lists offices including Minneapolis, Dallas (Plano), Singapore, Kuala Lumpur, Jakarta, Dubai, London and Prague. In 2026 it acquired SessionM from Mastercard (closed May 1, 2026).
SocialHub.AI 是一个围绕代理保留循环构建的平台：它将客户行为捕获到单个配置文件中，人工智能决定下一个最佳操作，消息在正确的渠道上发出，每次购买都会构建积分和等级状态，以供下一个周期使用。该公司总部位于西雅图地区（华盛顿州默瑟岛），为12个国家的50个企业品牌提供服务，目标市场为美洲、欧洲和亚太地区。
Both are enterprise loyalty platforms. Both offer managed services. The main differences are the operating model (Capillary positions itself as managed SaaS with expert services; SocialHub.AI pairs AI agents your team supervises with optional managed services) and ecosystem fit (SocialHub.AI runs on Microsoft Azure and works with Dynamics 365 and Microsoft 365 Copilot).
Side-by-side comparison
| Dimension | SocialHub.AI | Capillary Technologies |
|---|---|---|
| Platform scope | Customer data, AI decisions, messaging and loyalty in one platform | Product suite: Loyalty+, Engage+, Insights+, Rewards+ and CDP |
| Customer data | A single customer profile across stores, ecommerce and app; can read data in Snowflake, Databricks or Salesforce Data Cloud without copying it | Own CDP product |
| AI | 人工智能代理在配置的权限和预算内运行。代理发放的积分和优惠券默认需要人工批准，具有现有自动政策的团队除外。赢回消息可以在同意、抑制、频率和传递检查的范围内自动发送。审计日志记录是尽最大努力。 | aiRA AI engine; Nudge Framework |
| Loyalty management | Points and tiers (oldest points spent first, daily caps, rolling 12-month tiers); one points currency across store formats; mobile wallet cards; QR sign-up in store | Enterprise loyalty including multi-brand and coalition programs; industry solutions for retail, F&B, fuel, airlines, CPG and hospitality |
| Operating model | Run by your team with AI agents, or with SocialHub.AI managed services; cloud or on-premise deployment | Managed SaaS: platform plus expert services |
| Scale | SocialHub.AI supports a single global QSR brand with 200M+ loyalty members | 1.2B+ loyalty members (vendor-reported), total across customers; 1.95B+ annual transactions; 99.99% uptime (source) |
When to choose SocialHub.AI
- ✓ 您希望在一份客户资料中提供客户数据、人工智能决策、消息传递和忠诚度。
- ✓ 您希望受管理的 AI 操作具有配置的权限和预算、默认情况下对积分和优惠券的人工审核以及尽力而为的审核日志记录。赢回消息可以在您的护栏内自动发送。
- ✓ 您是 Microsoft 客户，想要购买 Microsoft Marketplace、Dynamics 365 连接器或 Microsoft 365 Copilot。
- ✓ You run several store formats and need one points currency across them.
When to choose Capillary
- ✓ Managed SaaS with expert services is how you want to buy loyalty, from a vendor that has built its offer around that model.
- ✓ You need coalition or multi-partner programs, or industry templates for fuel, airlines or CPG.
- ✓ You want a vendor with offices across Asia, the Middle East, Europe and the US. In October 2026 Capillary announced work with PLDT and Smart to unify three loyalty programs in the Philippines.
Migration approach
SocialHub.AI follows a 90-day migration plan, which also applies to customers moving from other platforms; one example is a Hong Kong department store and supermarket chain that migrated from Salesforce.
- Phase 1 (weeks 1–4): bring member and transaction data into a single customer profile and match identities.
- Phase 2 (weeks 5–8): AI agents and automated journeys go live in parallel with your existing program.
- Phase 3 (weeks 9–12): launch points, tiers and coupons on SocialHub.AI, then retire the old system.
How members' existing balances are handled is agreed with you during planning.
常见问题
What is the main difference between SocialHub.AI and Capillary?
Capillary 是一个托管的 SaaS 忠诚度套件，供应商的专家可帮助运行您的计划。 SocialHub.AI 以受监管的 AI 代理为中心：积分和优惠券遵循配置的审批齿轮，赢回消息可以在护栏内自动发送，并且尽最大努力进行审核日志记录。它还提供托管服务和本地部署。
Is SocialHub.AI a Capillary alternative for retail loyalty?
Yes. Both handle enterprise points, tiers, rewards and customer data for retail and consumer brands. SocialHub.AI adds AI agents with approval controls and runs on Microsoft Azure. Both offer managed services; Capillary also offers coalition programs and industry templates.
Does SocialHub.AI support brands in Asia-Pacific?
是的。 SocialHub.AI为12个国家的50个企业品牌提供服务，其中包括东南亚的品牌。
Can SocialHub.AI handle large programs?
SocialHub.AI supports a single global QSR brand with 200M+ loyalty members. Capillary reports 1.2B+ loyalty members (vendor-reported) in total across its customers. Compare vendors at the size of your own program.
Which is better for Microsoft Azure customers?
SocialHub.AI 是 Azure 联合销售合作伙伴，通过 Microsoft Marketplace 进行的购买可以计入公司现有的 Azure 支出承诺 (MACC)。向 Capillary 询问其自己的 Microsoft 选项。