CWM / Harness / Loop Marketing
CWM understands and predicts. Harness orchestrates. Loop Marketing delivers results.
Understand and predict · Core
CWM
Consumer World Model
Understand each customer in one profile and predict churn risk, the next purchase, and 12-month value from that customer's own history. No score is shown when the history is too thin.
Explore CWM →Orchestrate actions · Runtime
Harness
SocialHub.AI Harness
Orchestrate the next action with governed AI employees and skills, inside permissions, budgets, and review rules.
Explore Harness →Results you measure · Application
Loop Marketing
Measured outcomes on owned channels
Deliver campaigns, loyalty, and measured results on owned channels: email, SMS, in-app, and store. The customer relationship and the data stay with the brand.
Explore Loop Marketing →Observed outcomes inform the next cycle. Model updates depend on data quality and validation. The customer relationship and the data stay with the brand.