Add an AI operating layer without an 18-month re-platform
D365, Salesforce, SAP, POS and e-commerce keep owning transaction records and master data. The loop layers unified access, semantics, AI judgment and governed orchestration on top — nothing gets ripped out.
You can’t pause the business to re-platform
Enterprises can’t stop operating for an 18-month re-platform, and shouldn’t hand master data and transaction records to a new system of record. Fact ownership, execution ownership and audit ownership must stay clearly assigned. The existing warehouse has to remain the authoritative store — the challenge is adding AI capability without disturbing those boundaries.
A minimal-copy layer above your systems of record
A minimal-copy integration pattern layers the loop above D365, Salesforce, SAP, POS and e-commerce. Those systems keep owning transaction records and master data, while the loop adds unified access, semantics, AI judgment and governed orchestration on top. Fact, execution and audit ownership stay clearly assigned, so you gain an agentic operating layer without surrendering your systems of record.
How it works
The mechanics behind layer on top, not replace.
Systems of record stay authoritative
Your CRM, ERP, POS and e-commerce continue to own transaction records and master data. The loop does not become a new system of record — it reads and coordinates above them.
Minimal-copy integration
Rather than duplicating your data estate, the loop copies only what it needs to add event processing, identity resolution and a serving layer. The existing warehouse remains the authoritative store.
Ownership stays assigned
Fact ownership, execution ownership and audit ownership remain explicitly assigned. The added layer contributes unified access, semantics, judgment and governed orchestration — not a re-platform of everything beneath it.
Validated at 200M-member scale (McDonald's) and 800+ campaign/year throughput (YATA), running on top of the customers’ existing enterprise systems — not replacing them.
Frequently asked
Do we have to replace D365, Salesforce or SAP?
No. The loop is explicitly a layer above existing systems. They keep owning transaction records and master data, while the loop adds unified data access, business semantics, AI judgment and governed orchestration — with fact, execution and audit ownership all staying clearly assigned.
Has the layer-on-top model been proven at scale?
Yes. It runs at 200M-member scale for McDonald's and supports 800+ campaigns per year for YATA — in both cases on top of the customers’ existing enterprise systems rather than replacing them.
What does minimal-copy actually mean for our data estate?
The loop copies only what it needs to add event processing, identity resolution and a serving layer. Your existing warehouse stays the authoritative store, so you avoid duplicating the whole estate or standing up a competing system of record.
More CIO solutions
Overview →See it on your own numbers
Book a walkthrough, or model the LTV:CAC upside with the ROI calculator.