Ask a traditional CDP what GMV was last month and you get three answers; point an AI at raw tables and it's confidently wrong. Capture is the AI-ready CDP: every touchpoint captured live at 200M+ member scale, then — the hard part — a governed semantic layer on top: a business ontology, governed tags, and certified metrics defined once on one engine. Agents ask the layer and get certified answers, every consumer reads the same number, and governance and consent are built in, not bolted on.
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