Activate · Campaigns
Run campaigns by talking to an AI Operator.
Describe a campaign and it drafts a real, editable version in the canvas. Tell it a business goal and it builds a strategy. Ask how your campaigns are doing and it answers from your own data. It never sends on its own — you stay in control.
I'm AI. Tell me what you need.
“A 20% off email for Mother's Day”
It never sends on its own — you review and send
The problem
Most campaign tools hand you a blank page and a vanity report.
A blank page and a week
Briefing, designing and proofing one on-brand email eats most of a week — so you send fewer campaigns than the calendar needs.
No line from goal to send
You have a business goal — cut churn, grow repeat purchase — but turning it into the right campaign, audience and timing is all manual.
Reports you can't act on
Vanity open rates and double-counted clicks fill the dashboard, and you still have to dig for what to do next.
One Operator, three ways to start
Describe it, set a goal, or just ask.
The AI Operator is one box at the top of Campaigns with three explicit ways to start — you choose where your words go, no guessing. Open any one to see how it works. (Want to ask how a campaign did? That's the insight section below.)
Describe a campaign
“a 20% off email for Mother's Day”
Say what you want in one line. The Operator drafts a real, editable campaign — on your brand, filled with your live data — and opens it in the canvas. It never sends on its own; you review and send.
Learn more →Tell us your goal
“reduce churn this quarter”
Give it a business goal instead of a brief. The Operator turns it into a Strategy you can review and refine — the plan, the audience and the moments — before anything is built.
Learn more →Suggest campaigns
“VIP win-back · points expiring · Mother's Day”
Not sure what to run? One tap and the Operator reviews your calendar and proposes campaigns to fill the gaps — a brainstorm partner that hands you ready-to-draft ideas, not a blank page. When the calendar's well covered, it says so honestly.
Learn more →Honest by design: the Operator only proposes — every draft and every suggestion is yours to review, edit and approve, and nothing is ever sent on its own.
Or start from a proven playbook
A library of ready-to-run campaigns.
Not every campaign needs a blank page or a prompt. Flash ships a growing library of proven templates — welcome, win-back, birthday, post-purchase, seasonal — each a complete flow you activate in one click and make your own.
One-click activate
Pick a template and a complete, on-brand campaign drops into your canvas — audience, messages and timing already wired. Edit anything, then launch.
Holiday & season aware
Seasonal templates resolve to the right date on their own, so a holiday campaign lands on the holiday — no calendar math, no last-minute scramble.
Multi-step, not one-shot
Journeys come with built-in wait steps — send, wait a few days, then follow up — so a template is a real sequence, not a single blast.
A template is a starting point, never a lock-in — every block, offer and wait step is yours to change before it goes out.
From one line to a finished campaign
AI builds the whole campaign — then opens it in the canvas for you.
“Describe a campaign” doesn't just write a subject line. It produces a complete, real campaign — on your brand, with your live data — and drops it into the visual canvas, editable end to end.
Blocks
Drag to rearrange · click any block to edit
Headline
Illustrative — the AI-drafted campaign opens like this in the visual canvas, fully editable.
From one line to a finished, editable campaign in the canvas — a human always reviews and hits send.
A real campaign, not a mock-up
What you get is an actual editable campaign in your account — open it, change anything, and it's ready to schedule.
On-brand, on your data
An AI writing team fills data-bound blocks from your Brand Kit and live member data — so it sounds like you and personalizes per member.
You stay in control
Nothing is sent automatically. You review in the canvas, set the schedule, and a human hits send.
Want the detail on how the email itself is written? The AI writing team →
Ask, and get an honest answer
AI insight — from your real numbers, never invented.
In Track mode you ask in plain words — “how's my open rate this month?” — and the Operator answers from your own data. After every send, results are measured honestly and fed back so the next campaign starts smarter.
Honest A/B
A winner only when the math says so.
Variant A
click 5.4%
Variant B
click 4.1%
Answers from your data
Ask about open rate, clicks or redemptions in plain language — and get a number you can trust, with an honest "can't answer that yet" when the data isn't there.
Counted once, adjusted fairly
Opens, clicks and redemptions are de-duplicated and adjusted for privacy opens, so a retry or a proxy can never inflate the result.
Feeds the next campaign
Every result flows back to the AI so the targeting and timing of your next send get sharper — measurement that trains the model, not just a chart.
Want the full measurement story?
See how every campaign is tracked, de-duplicated and turned into honest insight that feeds the AI.
Explore Campaign Intelligence →The engine underneath
AI sits on top of a real campaign engine — not a demo.
On-brand campaigns go out the door in minutes on a deliverability-hardened Amazon email stack, with one-click unsubscribe that meets Gmail and Yahoo sender rules and tracking that never double-counts.
Deliverability-hardened sending
Campaigns send on a deliverability-hardened Amazon email stack, with one-click unsubscribe that meets Gmail and Yahoo bulk-sender requirements.
Tracking that never double-counts
Opens, clicks, bounces and complaints are counted once — a duplicate signal never inflates your numbers, even with Apple and Gmail privacy opens.
Event-triggered automation
21 of 22 lifecycle moments fire automatically from real member events — a first purchase, a tier earned, 30 days of silence. Abandoned cart is on the roadmap.
Multi-step journeys, measured per node
A journey advances each member through the canvas over time — sends and waits executed per member, not just drawn — and the Flow tab shows per-node performance: who entered each step, who was actually sent, and where members drop off.
One email, different content per member
Any block in an email can carry a show-or-hide condition — a Gold-only banner, a nudge for members close to their next reward — so one campaign reads differently per member, instead of cloning a campaign for every segment.
Transactional sends, human-approved
Your systems can trigger order confirmations and receipts through the API — but only from templates a person explicitly enabled for transactional use. The API fires the message; it never writes or chooses the content.
Control & measurement
Governed, attributed, and yours to export.
Beyond drafting and sending: a sign-off before mail goes out, the real revenue each campaign drove, and the numbers in your inbox and your spreadsheet.
Approval before it ships
Require a review-and-approve step before a campaign sends — a draft can't go out until someone signs off, so nothing reaches your members unreviewed.
Revenue attributed to each campaign
See the revenue a campaign actually drove — orders are credited back by last touch and by the coupon they redeemed, so the revenue on your dashboard is real, not a placeholder zero.
Export it, or have it emailed
Download any campaign's performance — or your whole program — as CSV, and subscribe to a weekly performance email so the numbers come to you.
Frequency cap & quiet hours
Set one contact policy across email, SMS and push: a per-member frequency cap so no one is over-messaged, and quiet hours that hold non-urgent sends. Off until you turn it on; a capped send is skipped, not queued to burst later.
Attribution is last-touch / coupon-based — an honest, reported credit, not a modeled causal claim.
Send at the best time
Schedule the send for the hour this audience actually responds.
In the schedule step, Flash looks at when the members in your audience have recently opened and clicked, and recommends the hour they're most responsive. One click schedules the send there.
Read from this audience
The recommendation comes from your audience's own recent opens and clicks — how these members actually engage, not a generic "best time to send" chart.
One click — or hands-free
Accept the suggested hour in one click, or keep the time you chose. Automated and API-driven sends can ask Flash to apply the best hour automatically.
Honest when it doesn't know
It's one best hour for the whole send, not per-person staggered delivery. And if this audience doesn't have enough engagement history yet, Flash says so and keeps your chosen time — it never silently delays a send.
What changes for the business
One AI Operator drafts the campaign, turns goals into strategy, and answers from your real numbers — shipped in minutes, measured honestly, always under your control.
3 modes
describe · set a goal · ask
Minutes
from one line to an editable campaign
Honest answers
from your data, never invented
You send
AI drafts; a human always hits send
An AI-drafted campaign opens in the visual canvas, every block yours to edit.
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