Your attributes, on the records Flash already tracks.
Every brand keeps information Flash doesn't ship with — a membership number, a preferred store, a child's birthday. Custom Fields let you add your own attributes to the members, stores and products Flash already tracks, then use them everywhere — without a bespoke build and without forking the product. Everyone stays on one code base, so every upgrade and fix still reaches you.
Add the fields your business runs on
Create a field in Settings in seconds — pick a name and a type. There's no engineering ticket and no release to wait for. Six field types cover the vast majority of needs:
Text
e.g. Membership card number, vehicle plate
Number
e.g. Household size, external points
Date
e.g. Child's birthday, membership anniversary
Yes / No
e.g. Staff purchase, VIP flag
Single-select
e.g. Preferred store, occupation
Multi-select
e.g. Interests, followed categories
A field you add is a field you can act on
The hard part isn't storing an extra value — it's making the rest of the platform understand it. The moment you create a field, it's available across four places:
Member profile
Staff see and edit the value on each member's page.
Segments
Target by it — e.g. preferred store is Flagship and birthday is this month.
Email personalization
Drop the value straight into your copy for each recipient.
Import
Map an incoming column to the field when bringing members in.
Reporting dimensions are on the roadmap. Fields that hold sensitive personal data ship in a later release; for now, keep custom fields to non-sensitive business attributes.
Freedom, without the mess
Delete protection
A field in use by a segment, campaign or automation can't be deleted by accident — Flash tells you what depends on it first.
Retire safely
Deprecate a field to remove it from new work while existing data and uses keep running — no broken campaigns.
Owner-controlled
Only owners and admins define fields; everyone else fills them in. Each workspace only ever sees its own.
When an attribute isn't enough
Custom Fields add your own attributes to the records Flash already keeps. When you need to track a whole new kind of record, or bring your own tools into the admin, there are two more ways to extend Flash with your own data — no fork required.
Custom Objects →
Track something loyalty software has never heard of — repair jobs, service appointments, warranty claims — as your own no-code business object, then build audiences from it.
Embedded Pages →
Embed your own pages and screens inside Flash as permissioned menu items your team opens right alongside everything else. Early access.
Related reading
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Behavior Capture
One live, unified profile — served through a governed semantic layer, the single interface the AI reads the business through.
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Track something loyalty software has never heard of — repair jobs, service appointments, warranty claims — as your own no-code business object: name it, add the fields, collect records, and build audiences from them like any other object.
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One verified, field-encrypted member record fused across every channel into a single behavioral timeline. Each profile also shows an expected next purchase date and a click likelihood — computed only when the member's own history supports them, never invented.
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Embed your own https-hosted pages and screens as permissioned menu items inside Flash — with single sign-on identity, per-role access and sandboxing. Early access.
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Keep the rest of your stack in sync: real-time notifications the moment something happens in Flash, plus no-code Zapier and Make connectors into thousands of apps.
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The state layer of the AI-facing semantic layer: governed, explainable labels for who a member is — lifecycle, value, preference, consent and risk — the certified 'who' every agent, dashboard and API reads and acts on.
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