AI EDM Marketing · Bound to your data
Every email shows what's true right now — not what you pasted in last week.
A Flash email block isn't a static picture. Each one reads your live data at the moment of send — so the price, the stock, the points and the offer a member sees are always current, and an order or shipping email is correct by construction.
Template
Acme Hoodie
$49.00
pasted last weekFlash block
Acme Hoodie
$39.00
live at sendThe problem
A template can only show you the past.
The moment you build a template, its contents are frozen. By the time it lands in an inbox, the prices, stock and balances inside it may already be wrong.
Stale by design
A template shows whatever you pasted in last week — a price that has since changed, a product that's now sold out. The member sees the past, not the present.
Transactional, by hand
Order confirmations and shipping updates get rebuilt manually, which means typos, wrong totals and mismatched tracking — exactly the emails that have to be right.
Data trapped elsewhere
Your catalog and member data live in another tool, so the email gets a stale, exported copy that drifts out of sync the moment it's made.
How it works
6 data sources, wired straight into your blocks.
Each block knows where to look. When the email is sent, it reads its source live — so the member sees the real catalog, the real order, their real points and an offer that's genuinely theirs.
Live products, prices and stock — never a screenshot from last week.
The exact order, the real tracking status, the items left in the cart.
Where each member actually stands — points, balances, progress.
Different products chosen for each individual, not one list for all.
How it works, end to end →A governed code — unique to a member when you need it, tracked end to end.
Their name, points and tier, filled into every block automatically.
Commerce, order and loyalty blocks display live data once the relevant source is connected — your catalog, your order system, your loyalty program. Blocks like Recommendations and Cart Items depend on having that data connected, and the five blocks marked "soon" are on the roadmap.
Why it's different
A live block, not a pasted-in picture.
Plenty of tools let you drop a product or a coupon into an email. The difference is whether that block shows a snapshot from when you built it — or the truth at the moment it's sent.
Typical approach
A pasted-in template
Shows whatever you typed when you built it — frozen in time.
Flash, by design
Reads the source of truth at the moment of send, so prices, stock, points and offers are current — never stale.
Typical approach
A hand-built receipt
Someone re-keys the order and hopes the totals and tracking are right.
Flash, by design
An order or shipping email is correct by construction — it's drawn straight from the real order, not retyped.
Typical approach
An exported data file
A second copy of your data that drifts out of sync as soon as it's made.
Flash, by design
Reads the same unified member data that powers the rest of the platform — no export, no second copy.
Why it matters
One source of truth — for the platform and the inbox.
The email reads the same unified member data that powers the rest of the platform — the unified customer profile, the product catalog, and the governed metrics layer. No exports. No second copy of your data to keep in sync.
Always true at send
Every block resolves against your live data the instant the email goes out — what the member sees is true right now, not when you built the template.
Correct by construction
An order confirmation or shipping update is drawn from the real order and the real tracking, so it's right without anyone proofreading it.
One source of truth
The email reads the same unified member data that powers everything else — there's no export step and no second copy to keep in sync.
Personal without the merge
Name, points and tier flow into every block automatically — no mail-merge spreadsheets, no copy-and-paste per recipient.
What changes for the business
Emails that are right by construction — current at send, correct on transactional moments, and powered by the one copy of your data you already trust.
Always true
prices, stock, points and offers live at send
Correct by construction
order and shipping emails right without proofreading
One source
the same member data — no export, no second copy
6 data sources
feeding the blocks in every email