Decide.
Intelligent Decision (AI Agents)
From intent detection to autonomous action.
SocialHub.AI Agents are purpose-built AI systems that detect customer intent, select optimal channels and timing, and execute campaigns replacing manual marketing operations with intelligent automation.
What goes in, what comes out, what feeds back
The unified profile plus the last cycle's results.
A next-best-action: who, which offer, which channel, when.
Conversion and silence signals train the next decision.
The capabilities that make decide real
Intelligent Decisionisn't one black box — it's a set of governed, production capabilities. Explore each:
Metrics →
One governed semantic layer: each metric defined once, certified, computed on one engine so dashboard, API and AI never disagree.
Dashboard →
Real-time scan-to-redemption data as KPI trends, funnel diagnostics, and a rule + LLM next-best-action panel.
Segments →
An AI advisor runs gap analysis against your segments, proposes the missing retention plays, query-checks reach — one-click adopt.
SoTag for Slack →
The Slack agent that hands governed, audited numbers to Claude in-thread — daily anomaly scan + human-approved coupon-send. Early access.
MCP & API →
Loyalty, campaigns, members and segments exposed as governed MCP tools (auth, scopes, tenant isolation, audit) plus an outbound CDP gateway.
AI Agents, by design
Intent Detection Engine
Proprietary models trained on 2B+ retail transactions identify purchase intent signals 3-7 days before conversion, enabling proactive engagement.
Autonomous Campaign Execution
Agents plan, build, and launch campaigns based on business rules and AI recommendations reducing campaign setup from 4 hours to 15 minutes.
Multi-Channel Optimization
Automatically select the best channel (app push, SMS, email, WeChat) and send time for each individual customer based on historical engagement.
Continuous Learning
Every campaign result feeds back into the model. Agents improve targeting accuracy by 2-3% monthly without human intervention.
Where it earns its place
Churn Prevention
Detect at-risk customers and trigger retention offers before they lapse.
Basket Optimization
Recommend complementary products based on real-time cart contents and purchase history.